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cheapbag214s

Signs of Desperation
(Thanks for the hanging smilie, Dave. I took it personally. Schmoosh those pro sports teams to become their go-to guy! Doesn't your area's media have some techy they run to once a week to look smart and computer savvy?! Aren't they asking the wrong people? You're already the guy in the know,[link widoczny dla zalogowanych], all you have to do is make sure they find out! After all, what's more important for your business -- that the entire Internet knows about you, or that your entire metropolitian area knows about you? In your case, home is where the bucks are. I'm sure you can PR articles right into the begging paws of the media editors for your home town.
There's as much of an art and science to Public Relations as there is to SEO. As quickly as you learned and implemented the SEO into your site, you'll be having your local media eating out of your hand even before the first football camp of next season.
Yeah, I was thinking of an article today, same topic just getting it done. Guess, I am hesistant because I don't know to much to do with the article after it is written. Meaning, I just have anxiety about trying to get it out there, where,[link widoczny dla zalogowanych], one-stop shop, multiple places, do I need to gather a list of sources, etc. I'm from Oklahoma, we don't have sharks, nor piranhas but we do have moccasins and copperheads and people like Dave who hand out rope for people to hang themselves.
hmmm. well, regardless of if it is mine or if we had it written elsewhere, I go by quality. If I feel it's an average piece or about an average topic. then multiple distribution channels, fire and forget it.
If it's above average or about a unique topic ( you know,[link widoczny dla zalogowanych], link bait ) then I may seek some higher profile locations
as always, there are many variables in decision making
ADDED; Oh and some times I do a ONE off for favored locations ( a la SR )
Last edited by TheGypsy (2007-03-22 21:17:07)
David - PRR10 -
Affordable SEO services| Custom Web site design | SEO Blog| SEO Training
I'm glad my husband wasn't in the room when I read your reply, Greg. Hard to explain why I was LOL about being given enough rope to hang yourself.
Be easy on my mind -- it hasn't held much info in years, and the rusty spots can be as deadly as a copperhead (although I always pictured rattlers in the southwest.) Anyway, from what I remember about PR work (and I'm sure SR will give you plenty of more reliable info,[link widoczny dla zalogowanych], if you search out articles for PR in their databank of articles), it's time consuming,[link widoczny dla zalogowanych], but well worth the effort. First part is easy -- gather the list of all the correct names,[link widoczny dla zalogowanych], titles, addresses,[link widoczny dla zalogowanych], and phone numbers for the variety of media in your area.
Second part is harder -- well, it takes a bit of bravery to force yourself to do it, especially if you've never done cold-call selling before. Start calling those folks, find out who the best person is to get to know, and find out what is needed to get their attention -- do they need an expert on computer security, or phishing scams, or any of the other areas related to computers that you've already been busy filling your site with articles to educate folks? Would a weekly column, by you,[link widoczny dla zalogowanych], for their paper benefit their customers? Would a half-hour show or a ten-minute "Ask the Experts" spot on their talk radio station get their customers excited about finding out how to get rid of all that useless crap off their computers, enough to get sponsorship? Does that local morning talk show need someone to teach folks how to search the Net well? What would give them valuable content to fill up their form of media that just screams "WHO KNOWS COMPUTERS WELL ENOUGH TO TEACH OUR CUSTOMERS ABOUT THEM?"
That's also where the schmooze comes in -- develop a relationship with these editors or station managers. Let them know, if they have some kind of computer problem, they can easily call you for advice. Take them out for breakfast or lunch (on you, a cup of coffee, if you can't afford a full meal, but its a business expense anyway), so they can get to know you, remember you, and learn something for free. Keep in contact with them, at least once every 2-4 weeks, but don't take up too much of their time, or they'll find you a nuisance.
Don't always talk business, since you want them to really remember you. Always good to remember their wive's, husband's, and/or kids' names, and birthday cards and congratulations on your promotion cards make them remember you even more. (Nothing makes a person love you more then for you to always want to know about them. LOL) Be available for them, so when that day comes, where they simply cannot come up with something useful for their audience,[link widoczny dla zalogowanych], they will naturally think, "Ah, wait! Didn't Greg tell me that great way of detecting computer viruses? My neighbor just got that new virus on his computer at work, so we can tell a local connection on how people can protect their computers from that lastest bug! I wonder, if he's willing to explain it to our readers?"
And while you're getting to know them,[link widoczny dla zalogowanych], keep sending updates to them (PR articles) about your latest news on how your business is going -- grand openings,[link widoczny dla zalogowanych], new services, awards from your local business associations (cuz you're helping them too and becoming invaluable to them, as well), how you helped the Dallas Cowboys set up the manager's laptops, so they all knew who was getting signed and who was getting dumped (hopefully including #81 ), contests, or any other newsworthy items sent to each of these media specialists, who now know you well enough to find your PR articles worthy of their publication or show.
The only thing required to become a local expert is expertise (which you already have) and getting known well enough for them to come to you. Yes, becoming well-known on the Internet helps, but that is just getting out your background information, so when they research you, you already have proof you are an expert. What I'm suggesting is going to cost you two of the hardest things to spend -- time and money -- but, in the end to make money, you need to spend money. Since 1/3rd of the time spent on anyone's business is to market it,[link widoczny dla zalogowanych], so potential customers will see your business all over the place, anyway, by doing this, when the time comes, they already know who to turn to -- THE Computer Expert in the area -- you.
Unless you plan on having people around the world ship you their computers (which most people aren't willing to do, since it's quicker to get them fixed locally,[link widoczny dla zalogowanych],) plugging away at those media people, in the long run, will do more for your business, then getting your site in the first slot of "Computer Repairs" on Google, or having 10,000 BL throughout the Internet.
And, now, dang-it, I think I just spent a week's worth of thinking for this old rusty mind. LOL But, one last suggestion, if you don't feel confident in doing some or any of these suggestions, always remember, there is always someone somewhere willing to do it for you, for some money or bartering. I got ahold of a huge personality in Dallas the other day regarding some spammers and other people coming after me and attacking me in a different type of online media. It was a chance accident meeting and I posed the question of interviewing an infamous hacker but never received a reply afterward. I would like to get an interview with the hacker but logistically it is difficult and mostly impossible to prove he is who he says he is because he will obviously be cloaked behind the communication.
The only prob with Dallas is this used to be a huge tech city and is still big with tech but not quiet like it was,[link widoczny dla zalogowanych]. I have seen one guy who actually is within walking distance of me reach a smaller newspaper in this influential inner city neighborhood. I am way over the guy as for as web visibility but he must have some local connection to stay alive in the business. And must spend some on advertising. I have seen some of it.
I still need to put together the little article on affordable pc security. I would know best. I use the stuff and cannot afford commercial programs. But they work if used and used properly. However, the sneaky Chinese have me worried right now as it seems they can bust through anything without stirring a mouse.
So this weekend I would like to wrap up the little article and stick my toe in the waters of "article submission".
theGyspsy- someone in another major Texas city emailed me yesterday asking what I was doing in their part of the state advertising. I referred him to do a search on Google for 'XXXX term" and told him I was National,[link widoczny dla zalogowanych], and
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