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 Wysłany: Pon 5:14, 19 Sie 2013 Temat postu: Shoe Fits For Marbury |
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Shoe Fits For Marbury
Basketball superstar Stephon Marbury can't take on basketball legend Michael Jordan on the court. But he can take on his shoes,[link widoczny dla zalogowanych].
The New York Knicks star guard officially launches his new Starbury fashion line and Starbury One basketball shoes on Thursday. And fans may be shocked: Rather than the typical $200 for a pair of high performance shoes, Starbury Ones cost a whopping $15. And that goes for everything in the collection--jerseys, jeans, jackets and much more are sold at bargain prices.
Marbury teamed up with discount retailer Steve Barry's University Sportswear,[link widoczny dla zalogowanych], which will exclusively sell the line. The partnership is a dream team come true for both parties.
"It means a lot," Marbury said. Steve Barry "have the same vision that I have,[link widoczny dla zalogowanych], which is to change the world,[link widoczny dla zalogowanych], change the world of sneakers and lifestyle. We've created a lifestyle for everyone for an affordable price."
And to prove quality was not compromised to make his $15 shoes, Marbury will play in them during the upcoming National Basketball Association season.
"This is the highest-performance shoe that you can make for any amount. The technology is state of the art and was designed for the way that Stephon plays," said Steve Barry's co-founder and co-CEO Barry Prevor.
For rapidly growing retailer Steve Barry's, the deal is yet another milestone for a pair of buddies who started their business after being frustrated with overpriced college apparel. More than two decades later,[link widoczny dla zalogowanych], the duo has more than 140 stores nationwide, with more than $700 million in sales.
How do they do it? Savvy business sense and lots of penny-pinching,[link widoczny dla zalogowanych].
"The reality is,[link widoczny dla zalogowanych], you plant a seed in the ground and the cotton grows and it's free,[link widoczny dla zalogowanych]," Prevor said. "And everything after that is someone's profit along the way to turn that cotton into a shirt."
Marbury is the first celebrity to sign with Steve Barry's,[link widoczny dla zalogowanych], a move that will put the retailer on the map. Already billed "the fastest growing retailer you never heard of" by Forbes,[link widoczny dla zalogowanych], Steve Barry's is sure to win over new fans.
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