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Jack Dempsey in boxing, Bobby Jones in golf,[link widoczny dla zalogowanych], Bill Tilden in tennis, and Red Grange in football—and existed larger in the public's imagination than any athlete today. Allen again: "Promoters, Chambers of Commerce, newspaper-owners, sports writers, press agents, radio broadcasters, all found profit in exploiting the public's mania for sporting shows and its willingness to be persuaded that the great athletes of the day were supermen."This is reflected in the most famous sports lede ever written, for Grantland Rice's October 18,[link widoczny dla zalogowanych], 1924 story in the New York Herald-Tribune about Notre Dame football: "Outlined against a blue, gray October sky the Four Horsemen rode again." Sportswriters in later, more skeptical times would question whether Rice penned his oft-quoted line while lying on the turf looking up on his subjects. The public didn't actually see their gods that often—just a few seconds in a newsreel now and then, or in the occasional newspaper photo. With so few chances for fans to behold their