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Customers king for SMEs in 2012,[link widoczny dla zalogowanych]
Business management software company MYOB's latest Business Monitor shows 49 per cent of small to medium business owners are aiming for client and revenue growth,[link widoczny dla zalogowanych].
Businesswomen were more focused than men when it came to growing customer numbers (54 per cent compared with 45 per cent),[link widoczny dla zalogowanych].
MYOB chief executive Tim Reed said customers would understandably remain the core focus for SMEs in maintaining and strengthening business health in 2012,[link widoczny dla zalogowanych].
"What I found especially interesting was the insight we received into the importance SMEs place on driving growth through diversification,[link widoczny dla zalogowanych]," he said.
"It makes sense for today's business owners,[link widoczny dla zalogowanych], many of whom face increasingly financially conservative customers,[link widoczny dla zalogowanych], to foster a 'stickier' customer by providing more products or services to whet their appetite.
"For many it will be the key to their survival in a two-speed economy,[link widoczny dla zalogowanych]."
Other key areas of focus for SME operators were selling products and services online (24 per cent) and a focus on customer acquisition strategies (34 per cent),[link widoczny dla zalogowanych].
"It also makes sense for SMEs to broaden their horizons into new markets,[link widoczny dla zalogowanych], and to compete on a global scale where possible,[link widoczny dla zalogowanych], providing their business with access to larger,[link widoczny dla zalogowanych], more diverse audiences,[link widoczny dla zalogowanych]," Mr Reed said.
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