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Chanel Became The Hottest Brand In China
The number of affluent consumers in China's rapid growth,[link widoczny dla zalogowanych], the view, said: By 2015, China has the world's fourth largest affluent consumer groups. The world's leading market research firm Ipsos (Ipsos) and "Robb Report" jointly launched a survey for the affluent consumer groups,[link widoczny dla zalogowanych], and the reasons behind their purchase behavior analysis to help businesses obtain an advantageous position in competition.
The vast majority of male subjects (78%), mostly concentrated in 30 - 50 age group (89%), they are the absolute main affluent consumers. The survey found that affluent consumer groups in the different categories of luxury goods purchased,[link widoczny dla zalogowanych], showing different characteristics. Meanwhile, the investigation also involves the purchase of their future trends and cost considerations.
Has a degree from a variety of luxury goods, China affluent consumers with luxury category is the most automobile (43%), followed by wrist (38%),[link widoczny dla zalogowanych], handbags (26%), clothing (21%) and perfume (19%). If by sex,[link widoczny dla zalogowanych], in men with the highest level of luxury in a car (51%) and wrist (38%), while the woman is perfume (44%) and handbags (43%). For many luxury goods companies, the first task is to occupy the mind share of consumers - that is when it comes to luxury goods, so that consumers can associate their own brands.
From this perspective,[link widoczny dla zalogowanych], Louis Vuitton is the most successful enterprises,[link widoczny dla zalogowanych], 27% of the respondents mentioned that Louis Vuitton, followed by Patek Philippe (17%),[link widoczny dla zalogowanych], Chanel bags (16%) and guest Lee (16%). If by sex, the female respondents,[link widoczny dla zalogowanych], ranking the first two well-known brand is Chanel (51%) and Louis Vuitton (38%),[link widoczny dla zalogowanych], perhaps with the perfume and handbags women have the degree (respectively,[link widoczny dla zalogowanych], 44 % and 43%) the maximum relevant. In addition, the popularity of Gucci (29%) are also relatively high in the President. The male respondents and the attention the car has the highest,[link widoczny dla zalogowanych], and so the mention of luxury brands,[link widoczny dla zalogowanych], the male respondents were more likely to associate brands,[link widoczny dla zalogowanych], including BMW (19%),[link widoczny dla zalogowanych], Bentley (18%) and Mercedes-Benz ( 16%) are high-profile luxury brand.
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