Forum Karczmy Bezdennego Kufla

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When it comes to the company of street food,[link widoczny dla zalogowanych], less is definitely more. There aren't any waiters, no white gloves, fine cutlery,[link widoczny dla zalogowanych], seating or air-conditioning. Basic and stripped down, the focus is on simplicity and also the prices are meant to suit all pockets. As for marketing, it's all about location and word-of-mouth publicity.
In Delhi,[link widoczny dla zalogowanych], of late, this longstanding clients are witnessing an outburst in patronage by having an expanding base of street-food enthusiasts. Alongside the regulars are the new converts ranging from foreign tourists and expats to young professionals relocating using their company cities for work.
As Akansha Chadha, 25, an IT professional employed in Sector-63,[link widoczny dla zalogowanych], Noida,[link widoczny dla zalogowanych], says, food for example chaat,[link widoczny dla zalogowanych], rolls, dosa,[link widoczny dla zalogowanych], masala Maggi have grown to be an important part of my everyday life. Three out of 5 days I get your meals at various food stalls near my office. It's their quality, cheap price and instant service that actually work for me personally as perfect in-between-mealtime snacks. I additionally meet up with work-friends during these times. As I live abroad I eat out a great deal,[link widoczny dla zalogowanych], and mostly it's street food, which is easily available right outside my office. it's the Connaught Place shoppers, especially women, who make up the majority of my subscriber base, he says.
Delhi Metro has additionally helped transform the city's street food scene by bridging distance and class barriers, and thereby drawing a large number of new clients to areas which were earlier inaccessible.
are conscious of several well-heeled people, including top MNC bosses, making to the metro using their offices in Gurgaon and becoming off at Chawri Bazaar station simply to satisfy their longing for Old Delhi's famous street food. Similarly, on Sunday evenings one is certain to find a minimum of about 15 burqa-clad ladies from Old Delhi sampling bhelpuris or momos at Janpath, thanks to the metro, observes Shishir Gupta, a businessman.
Alongside the changing customer profile,[link widoczny dla zalogowanych], street food vendors too are evolving new strategies for business growth. Rather than just sticking with age-old family recipes, some are introducing innovative fusion food such as soya chaaps, tandoori momos,[link widoczny dla zalogowanych], chur-chur parathas (extra-crispy parathas hand-crushed into small pieces and dipped in butter) and paratha', which are proving to become as popular as that old favourite pav baji, chana kulcha and bhelpuri.
Some vendors are diversifying into new market segments such as wholesale catering, while some in posh areas for example Bengali Market are targeting the health-conscious customer with food prepared in imported olive oil.
Newer offerings are another great method to attract customers. Says a momo seller at Old Rajinder Nagar: realized that momos everywhere were sold with the same red chutney, so to differentiate in the rest I've begun offering momos sprinkled with oregano and topped with a bit of cream. It is a success with some of my customers. The paratha' stuffed with chowmein, for example,[link widoczny dla zalogowanych], has won over many enthusiastic diners.
The Kuremal family, which started its kulfi business in 1908 on a pushcart, with only one basic flavour of kesar pista, today offers about 50 varieties including pomegranate,[link widoczny dla zalogowanych], litchi, jamun, tamarind, rose and custard apple, and it has also moved from the street right into a small shop in Sitaram Bazaar; it frequently caters to the city's leading hotels and resorts, including the Hyatt, Radisson and Tivoli Gardens.
Keeping step using the city's street food revolution would be the many vibrant food walks' and eating-out blogs that introduce foodies to offbeat, lesser-known culinary spots. Besides providing firsthand food reviews, recommendations and recipes,[link widoczny dla zalogowanych], along with Google map links to vendor locations,[link widoczny dla zalogowanych], these web based forums with presence on social networking sites such as Facebook and Orkut are helping develop a growing community of young, tech-savvy street-food enthusiasts.
Hemanshu Kumar, 34,[link widoczny dla zalogowanych], is an economist and the brain behind the popular Out In Delhi' blog. started your blog in 2006 as an online community on Orkut with the sole concept of discovering offbeat foodie joints,[link widoczny dla zalogowanych], as no one appeared to know of any after i asked around. Soon the online group swelled and also the concept of organising street-food walks became popular,[link widoczny dla zalogowanych], he says.
In the past year alone, two more forums Food Enthusiasts of Delhi (FED) and Chef at Large have come into being to organise similar street walks, he adds.
According to food blogger Shashank Aggarwal of FED, people who subscribe to his street-food walks are usually within the 20-30 age group and include students,[link widoczny dla zalogowanych], entrepreneurs, in addition to IT, pr and finance professionals.
Observing the walks also have great potential like a tourist attraction,[link widoczny dla zalogowanych], Kumar says many foreign tourists, expats and professionals using their company States join in because they are eager to find out more about Delhi and its culture through its local street cuisine, in addition to to meet new people and make friends.
While some of the walks are structured on commercial lines, other medication is funded through voluntary contribution and conducted by individuals who go up as a spare time activity even while they pursue regular jobs. There are customised walks for specific groups for example foreigners or vegetarians, as well as theme-based ones revolving around Delhi's heritage or festivals such as Ramzan. The meals walks charge anywhere between Rs 100 to Rs 2,000 an individual.
While Belly' can be a common gripe amongst outsiders,[link widoczny dla zalogowanych], especially foreigners, the city's redoubtable street food culture features its own share of enthusiastic fan following.
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