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Apple rejects 'cheap' iPhone,[link widoczny dla zalogowanych]
APPLE head of marketing has prompted a new round of speculation about Apple potential plans for a budget iPhone by telling a Chinese newspaper that "cheap smartphones" will "never be the way forward for Apple products".
Phil Schiller comments towards the Shanghai Evening News follow soon after reports from The Wall Street Journal and Bloomberg - both regular conduits for genuine leaks about forthcoming Apple products - that said a cheaper iPhone is at the whole shebang,[link widoczny dla zalogowanych].
Analysts have said Apple should provide a smartphone at a lower price to improve its share from the booming Chinese market, which has been falling pressurized from the slew of cheap,[link widoczny dla zalogowanych], low-margin Android devices from domestic manufacturers. IDC said in December the American firm had slipped to sixth biggest smartphone maker in China, with less than 10pc of the market.
Mr Schiller,[link widoczny dla zalogowanych], who's Apple second most effective executive,[link widoczny dla zalogowanych], after leader Tim Cook, acknowledged the trends in China.
first,[link widoczny dla zalogowanych], non-smartphones were popular within the Chinese market, now cheap smartphones are more popular and non-smartphones are out, he said.
But he rejected calls for Apple to create a iPhone,[link widoczny dla zalogowanych], saying that the recognition of cheap smartphones, this will never be the future of Apple products.
fact, although Apple share of the market of smartphones is just about 20pc, we own the 75pc from the profit.
China is nevertheless seen as a weak location for Apple by investors. When it introduced the iPhone 5 there in December,[link widoczny dla zalogowanych], it had been forced to issue a unique announcement of strong sales to counter negative reports that Apple Stores had didn't attract customary crowds.
While appearing to create a smaller,[link widoczny dla zalogowanych], cheaper iPhone less likely, Apple watchers have insisted Mr Schiller comments don't amount to a denial from the Wall Street Journal and Bloomberg reports the first is in development. Instead, his message was consistent with Apple strategy of never making price the primary selling point of its products, many claimed.
cheaper iPhone may indeed be cheaper than we're used to, but it's unlikely to end up being what Apple considers to be wrote Jacqui Cheng of Ars Technica.
way of looking at it is primarily the: ipod and iphone nano cost less compared to iPod, but it's not a product.
It has been reported that Mr Schiller and Mr Cook are visiting China with the hope of making a distribution deal with China Mobile,[link widoczny dla zalogowanych], by far the nation largest operator, with 700 million subscribers.
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