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Financial Social Media: What Are You Using?
Of course, prior to launching any financial social media campaign, it is advisable to check with counsel to insure that all of the regulations regarding communications are met. If the Facebook IPO did anything,[url=http://www.sorkan.com/]christian louboutin homme[/url], it called attention tothe power of social media given the amazing amount of money the social mediasite raised recently…Facebook is but one of the myriad of choices available to consumers today,bringing our world closer together while facilitating the exchange of ideas andinformation. In today’s world the number of devices that can be utilized isincredible and think of the applications for financial social media. Theprominence of financial social media has completely boomed in the past fivewith many unique outlets dominating the industry. Specific social media devicesthat can used in financial social media applications include Twitter, LinkedIn,and,[url=http://www.huh456.com/]christian louboutin sale[/url], of course, blogs, among others. However the aforementioned have shown themost significant influence over followers. Below is an explanation of theseoutlets and the way that financial social media can be used in each caseTwitter. Twitter is a website in which users create accounts or “handles” andcan follow people in the financial services industry. Once your own twitterhandle has gained enough credibility, people who are active in the financialsocial media world will begin to follow you back. You can influence yourfollowers by “tweeting” 160 character updates on what you are doing, thinking,etc. In terms of financial social media, Twitter is most effectively used forengaging in conversation with other people in the financial social media worldas potential customers. Twitter conversation in the financial social mediaworld mostly revolves around a link to an article about financial services orsomeone tweeting a question or discussion topic that people can respond to. Inthe beginning phases of developing your financial social media twitter account,make sure you follow all handles in the financial space and constantly respondto people who have mentioned something you are interested in. Eventually peoplewill follow you back and eventually you will have Twitter credibility.Facebook. Facebook is more a more informative outlet for financial social mediabecause it can fit a lot more information than Twitter. Be sure to update yourFacebook page constantly with information about yourself or your business andadd links to articles relevant to your organization so that “fans” havesomething to look at and learn when they are on your page. People are alwayslooking to learn so make sure that your page is a place that can inspire peoplethrough education.LinkedIn. Not having a LinkedIn profile might be equivalent of a businesshaving an unlisted phone number. LinkedIn offers a great vehicle for displayingone’s credentials as well as intellectual capital given that you can link otherservices to it such as a Twitter feed. LinkedIn – collectively for a firm as wellas its various practitioners – should be a central part of any FinancialSocial Media program.Blogs. Blogs are by far the most personalized form of financial social mediaand provide the greatest opportunity for people in the industry to publicizetheir ideas. There is no limit to how much information you can put on your blogand how often you can update it so do it as often as possible. The more thatyou update your blog with your thoughts on events taking place in the financialworld as well as your ideas and plans for the future, the more often peoplewill check your blog and the more followers you will obtain. Of course, prior to launching any financial social media campaign, it isadvisable to check with counsel to insure that all of the regulations regardingcommunications are met.