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Now that the Holidays are over, it becomes even more important that you do a really GREAT job on emails and the telephone with each and every incoming inquiry - since the emails and calls will be fewer this time of year, and you want to [link widoczny dla zalogowanych] book everyone you possibly can.
One of the "secrets" to booking more people on emails and the telephone, is your Guarantee. It's also very important in all your MARKETING you do, too.
Here's three key points about guarantees:
1. Have a powerful, "no weasel clause" guarantee, and make it sound interesting - never just a "you will be satisfied" type of guarantee. Our guarantee says [link widoczny dla zalogowanych] "If you're not THRILLED (not just "satisfied") with your photographs - If they don't cause you to cry tears of joy when you first see them, then we will either give you all your money [link widoczny dla zalogowanych] back, or we will create additional images at no additional charge to you. No hassles and no [link widoczny dla zalogowanych] hard feelings either. If you're not thrilled, we don't deserve to keep your money. We want you to LOVE your images [link widoczny dla zalogowanych] we create for you." By using the word "thrilled" and even adding the words "not just 'satisfied'" you are making the wording very much out of the ordinary - and you are clearly showing how you believe in what you do, [link widoczny dla zalogowanych] and are really good at what you do.
2. Talk [link widoczny dla zalogowanych] about your guarantee all the time - with every prospect - on the telephone, in emails, and in person. This is your NUMBER ONE "Unique Factor" that separates you from all the other photographers in your area. You see, the more you talk about your guarantee, the more you will stand out from your competition who never talks about their guarantee (if they even have one). This shows the prospect you are good at what you do, and totally confident that you will thrill your clients. It also lets her know that [link widoczny dla zalogowanych] if for some reason she isn't thrilled, you will stand behind your work, and do whatever is necessary to see to it that she is thrilled.
3. Remember that the more you remove all the risk from the prospect, the easier it is for her to make a decision TODAY, and hire you, or invest in the wall [link widoczny dla zalogowanych] portrait you are suggesting, etc. If you are having trouble getting people to make a decision TODAY, ask yourself if you are talking about your guarantee [link widoczny dla zalogowanych] all the time. You probably aren't.
Print this out, and paste it to the wall next to your computers, and by every one of your telephones - and talk about it with your staff if you have staff - everyone must be "on the same page" with this. It's important, and it will book you many clients who otherwise would have gone to your competitors!
All the best,
Charles J. Lewis

Why are some photographers having all the customers they could ever want, while others are struggling? [link widoczny dla zalogowanych] Charles Lewis has created the *ultimate* guide - "The TOP 33 Photography Marketing Secrets" free E-Course reveals the secrets for getting new customers - FAST! Click here for more info: Marketing [link widoczny dla zalogowanych] Photography
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