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Writing reviews is just one of the [link widoczny dla zalogowanych] many things bloggers pursue in their daily chronicles. A blog is a great place to share new experiences, like trying out a new restaurant, gadget or service. Since consumers these days like to check out previous feedback first before deciding to go on with a purchase, bloggers can bank on review writing to generate more traffic. It's a win-win situation.
But not all reviews are made equally. Some reviews seem to be more biased than others. There are also those lacking enough information to influence a reader in his decision. If you're planning to write a review on your blog, it's good to know the do's and don'ts of review blogging first, to make sure your readers get a fair view of the product, establishment or service being reviewed. Here are some of them:
DO Include standard information. When reviewing a product, display the product or model number in big, bold letters. Some brands have product models that only differ by a single letter, so you don't want to confuse your readers in that area. Specifics are important when writing a review. When writing about an establishment, be sure to include its business address and contact information so that the readers know exactly where it can be found. You may write about a [link widoczny dla zalogowanych] Mickey D branch in your city, but your readers may not be aware that there are actually 4 branches in your area. That can cause a bit of confusion, so better pin it down in your blog.
DO Write honestly. Reviews are appreciated for their honest to goodness nature. If you want to be a credible reviewer, don't [link widoczny dla zalogowanych] twist [link widoczny dla zalogowanych] your testimonials to make something look good. You're not really helping your readers that way. There's no need to sugar-coat a negative experience, but don't short-change a positive experience either. Honest reviews get a 5-star rating from satisfied readers, who would definitely keep coming back for more.
DON'T [link widoczny dla zalogowanych] Copy other reviews. The main purpose [link widoczny dla zalogowanych] of writing reviews is [link widoczny dla zalogowanych] to share your own [link widoczny dla zalogowanych] experiences. If you've never tried the product, then you really don't have anything to say about it. When you copy other reviews, you'll just be adding to the already saturated community of spam blogs.
DO Date stamp your review. What you write now may not be relevant months, or years from now. Some products get additional features, softwares [link widoczny dla zalogowanych] receive upgrades and establishments get a makeover. That is why you have to date-stamp your review articles to make it discernible to readers when [link widoczny dla zalogowanych] they're looking for the latest reviews.
DO Compare with counterparts. If you've tried [link widoczny dla zalogowanych] the best of both worlds - two competing brands, for example - the best thing to do is write a pro-con list on your review. This should keep your readers glued to your blog. But when you do, avoid bad mouthing other less-preferred brands. There must be a basis for negative feedback if you really must talk about it.
DON'T Ask for freebies. it [link widoczny dla zalogowanych] is true that established review bloggers regularly receive new products for free in exchange for an honest review. But that privilege is a product of hard work and investment (when they still had to buy the products to review). It will be unethical for somebody who has just figured out how to start a blog to be asking for product samples when he's only got a few reviews under his belt. The same goes for establishment reviewers. You don't walk in to a shop and introduce yourself as a review blogger. It could leave the shop owner in a tight position - should he give you a freebie or not? Some might be forced to give something and expect a flawless feedback.
When money is a concern, it's just practical to do a little research before buying. True-to-life testimonials from bloggers serve as helpful references.
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