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So much business is driven by the internet. Online reputation management services can be a company’s saving grace for fixing web related problems. If there are negative things posted about a business on the internet, it can cause a lot of problems for a very long time. Businesses can’t simply turn a blind eye to what is being said on the web; the problem won’t go away by itself. Aggressive reputation management is needed.

've spent the last 10 plus years helping companies manage what shows up [link widoczny dla zalogowanych] online about their reputation. Whether that's pure-play search engine optimization tactics or, in recent years, [link widoczny dla zalogowanych] aggressive [link widoczny dla zalogowanych] reputation management campaigns, the overwhelming majority of businesses simply want to fix their reputation. The problem is, most don't get that their reputation can only be as good as their actual character. Fixing an online reputation, without changing the [link widoczny dla zalogowanych] underlying character, is the equivalent of giving bariatric surgery to someone that continues to eat fried Twinkie bars.

Instead of reputation triage—treating the symptoms—it's time for corporate America to make a concerted effort to fix the underlying character [link widoczny dla zalogowanych] of the company, CEO and [link widoczny dla zalogowanych] employees. Only by changing the way your employees act, your CEO leads, or your products are built, can you truly improve your corporate reputation—everything else is just a band-aid fix, at best

The "ounce of prevention" metaphor doesn’t get it quite right. Because in many cases it costs you not an ounce but zero, nada, nothing to not ruin your reputation. All it takes is common [link widoczny dla zalogowanych] sense and proper privacy controls. In contrast it can cost you [link widoczny dla zalogowanych] hundreds or thousands of dollars a month to have a professional attempt to fix your online reputation.

What are the limits to fixing an online reputation? For example, would you think it’s right for a wealthy hedge fund manager/convicted sexual predator to spend [link widoczny dla zalogowanych] vast sums to have the bad links get pushed down a results list or disappear altogether? I’ll bet you’d like to know if he bought the mansion next door to yours.

Lawyers, potential employers, insurance companies and all manner of people search for truthful tidbits that provide an accurate picture of you. Scrubbing the cloud [link widoczny dla zalogowanych] of telling posts is not the same as expunging a criminal record. The [link widoczny dla zalogowanych] legal system provides for expungement, while the other could verge on fraud..

What [link widoczny dla zalogowanych] are the good points? The main advantage is that it's now easy to find you online. The days of big businesses controlling all forms of media are over. Smaller businesses can now take advantage of the web and go up against big business. What is the downside then? For one thing, since you're easily found online, they can also find everything else about you. The good, the bad, and the ugly.

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