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eclectic Sara Lee is right down to what it knows best,[link widoczny dla zalogowanych]
It's made Coach bags, Isotoner gloves, Kiwi shoe polish and Playtex bras. But Sara Lee Corp. has slimmed right down to meat and cheesecake.
What was a $20 billion, multinational holding company with more than 150,[link widoczny dla zalogowanych],000 employees in 2000 a week ago became a food-focused company renamed Hillshire Brands, about 8,500 employees, a portfolio of meat products and frozen desserts and nearly $4 billion in sales.
The tighter focus may be the result of a 12-year process in which Sara Lee has spun off and sold businesses, due simply to investment trends that have dimmed the appeal of diversified conglomerates. But experts also say the Downers Grove,[link widoczny dla zalogowanych], Ill.-based company never found a solid base in a particular segment,[link widoczny dla zalogowanych], even though Sara Lee boasted of such marquee names as Coach, Hanes undergarments and its eponymous cheesecakes.
Hillshire Brands' new CEO is betting that the simpler mission will improve shareholder returns.
"I've long been a believer within the power of a focused company," said Sean Connolly. "When you're focused,[link widoczny dla zalogowanych], you can make sure you're nurturing your brands and paying attention to consumers. The evidence is clear that big, unfocused companies don't deliver."
Sara Lee spun off its remaining international coffee and tea business as a $3.3 billion company now called DE Master Blenders 1753 and located in the Netherlands,[link widoczny dla zalogowanych].
About 85 percent of Hilshire Farms' sales can come from meat products like Jimmy Dean,[link widoczny dla zalogowanych], Hillshire Farm and Ball Park. As an example,[link widoczny dla zalogowanych], Connolly pointed to the frozen breakfast sandwiches,[link widoczny dla zalogowanych], quesadillas and casseroles that have become an important part of the Jimmy Dean business. These items have higher margins and took the well-known sausage brand in to the freezer aisle.
New products is going to be key to Hillshire's growth, he explained. By fiscal 2015,[link widoczny dla zalogowanych], new offerings should equal 13 to fifteen percent of company sales, up from an average of 9 percent during the last 4 years.
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