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If you read books by personal finance gurus such as Suze Orman, David Bach, or Jean Chatzky, you know that their number one rule is to [link widoczny dla zalogowanych] pay yourself first. How can this personal finance success principle be translated into a small business finance success principle?
It starts by asking a simple question. What are [link widoczny dla zalogowanych] you paying your business? I know you are thinking that the question doesn't make sense, your business pays you, but hear me out for a second. What [link widoczny dla zalogowanych] you pay your business is the amount you reinvest in your business. Many small business owners withdraw all of the profits and leave very little to continue to grow the company.
Why you should [link widoczny dla zalogowanych] reinvest your profits? For simplicity sake, suppose you make profit of $1,000 in February. You could take the full $1,000 [link widoczny dla zalogowanych] from the business and go buy a small LCD TV screen for your bathroom. Yes, you would enjoy not missing a second of American Idol or the NBA playoffs due to unfortunate bathroom breaks, but what would happen if you reinvested 50% or $500 of the profits. You take the $500 and reinvest in marketing, which yields an additional customer resulting in an additional $1,000 in profits per month. In our simple example, in three months you would be making 4 times as much money!
How to determine what you are reinvesting? On your financial statements, look at your statement of cash flows at the financing activities section, you will most likely see an "Owner's Draw" or a "Dividends" line item. That is the amount you have paid yourself. To determine your reinvest rate, calculate the following: Net income - Dividends (or owner's draw) divided by net income
Example: Net income = $1,000 Owner's Draw = $500 Reinvestment rate = ($1,000 - $500) divided by $1,000 = $500 divided by $1,000 [link widoczny dla zalogowanych] = 50%
What are World Class Companies Reinvesting? We all want to operate a world-class [link widoczny dla zalogowanych] company, let's see how you compare to the top name brands in the world: - Google = doesn't pay out any dividends, all money is reinvested - Starbucks = doesn't pay out any [link widoczny dla zalogowanych] dividends, all money is reinvested - Nordstrom = 81% of profits are reinvested - Whole Foods = 39% of profits are reinvested - Apple = doesn't pay out any dividends, all money is reinvested - Disney = 85% of profits reinvested - American Express = 81% of profits reinvested
Some ideas to make reinvestment automatic: - Pay yourself ad employees salaries or wages, everything else goes into the business. - Set a distribution policy, like 25% of profits [link widoczny dla zalogowanych] are paid out to the owner. Have your bookkeeper or accountant make sure that they only pay only the 25%.
You want to put the reinvestment money towards the activities that are going to give you the biggest bang for your buck. Some examples: marketing, advertising, a new salesperson, an assistant, [link widoczny dla zalogowanych] facility improvements, training in new skills, or a computer system and software to improve productivity.
To get [link widoczny dla zalogowanych] your business to grow, maybe it's time you increase what you are paying your business. [link widoczny dla zalogowanych] Don't you think it deserves a raise!
Copyright (c) 2008 Aisha Jones Scheffel
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