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seven major national papers, including both Murdoch-owned properties the Sun and the Times, News Corp. made it clear they were looking to reach as many Brits as possible with their message of atonement. They found space for the ad in pages of all calibers of newspaper, too, from the middle-of-the-road Daily Mail to the upmarket Financial Times.(LIST: Six Salacious News of the World Scandals)The generously generic letter leaves out many of the specific details of the accusations against the paper, but Murdoch apologizes for the “hurt suffered by the individuals” and for “serious wrongdoing.” However,[url=http://www.dtvtk3.com/]jimmy choo sale[/url], the straightforward tone actually works in the company’s favor,[url=http://www.dtvtk3.com/]jimmy choo shoes sale[/url], cutting through much of the clutter and hypotheticals of the situation. Indeed, the plain and simple text makes it clear that the top brass of News International and News Corp. is facing major pangs of guilt and looking to once again make their name a respected one.The public apology is, without a shade of doubt, a publicist-recommended move that will help the company move past the allegations. Will Britain accept it?See the ad’s full text below.Nick Carbone is a reporter at TIME. Find him on Twitter at @nickcarbone. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.(MORE: News of the World Publishes Final Issue)View this document on ScribdMurdoch on Dow Jones & CNBC: Contract, SchmontractAdweek looks at the TV angle to News Corp’s acquisition of Dow Jones and The Wall Street Journal, specifically the possible synergies for Rupert Murdoch’s new Fox Business Network. (Link via Romenesko.) What synergies? After all, Dow Jones has a deal that binds its employees to contribute only to CNBC for years. Unless, you know, it doesn’t:The deal runs through 2012, and CNBC executives have indicated that they expect the arrangement to be honored no matter who owns the Journal.Murdoch, though, has expectations of his own, which no doubt include that his newly acquired Journal and its more than 700 financial reporters and editors team up with the Fox Business Network that is set to launch in October in direct competition with CNBC.“The CNBC contract is an obstacle,http://www.dtvtk3.com/, but we still think there are opportunities for the business network and the Journal” to cooperate outside of business news, Murdoch said during an earnings conference call that was dominated by questions about his broader Dow Jones vision.“Cooperate outside of business news”? What, like on the News Corp softball team? OK, he’s not literally saying contract, schmontract here,[url=http://www.dtvtk3.com/]jimmy choo outlet[/url], but it is reminiscent of the philosophy critics say Murdoch has applied to past agreements to keep his hands off his papers’ editorial operations: namely, it’s better to ask forgiveness than permission.The other tidbit here is Murdoch’s assertion that the Dow deal “would immediately boost the credibility of FBN.” Assuming, of course, that the Fox News or New York Post connections don’t immediately diminish their credibility. All of which, to me, is further reason that Murdoch would want to be verrrrrry careful in making drastic changes to the WSJ anytime soon. But as I’ve said before, there’s a reason that I don’t have $5 billion.Murdoch Promises Laissez-Faire and Balanced Biz NewsWhen Fox News went on the air over 10 years ago, it sold itself with the brilliant slogan “Fair and Balanced.” As a piece of marketing, it was ruthless and efficient, in four short syllables saying that there was a problem with the rest of TV news and that Fox was the solution. Now, as Fox gears up to launch a business chnnel later this year, Fox is taking the same tack, with News Corp. head Rupert Murdoch promising that his network will be more “friendly” to business than the competition–i.e., CNBC. â€œMany times Iâ€™ve seen things on CNBC where they are not as friendly to corporations and profits as they should be,â€ Murdoch told the New York Times.Leaving aside the
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