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A look at the trends
Regardless of the recession, the wonder industry hasn't skipped a beat. Services,[link widoczny dla zalogowanych], some with a DIY bent,[link widoczny dla zalogowanych], are flooding the shelves. Cosmetic procedures are creeping across the gender gap. And websites which help you develop your personal skincare regimen are springing up on the web. Here are some of the fresh trends for that year.
NO-BRAINER HAIR COLOR
Once derided to be messy and imprecise, home hair color has come a long means by the past few years. New professional formulas deliver near-salon-quality recent results for a fraction of the price. Look for DIY color in mess- and fuss-free foaming formulas,[link widoczny dla zalogowanych], temporary shampoo-in color and touch-up pens for covering gray and filling out roots. Here's hoping that self-styling scissors are next.
GREEN Matures
As organic and natural beauty products be the rule than the exception,[link widoczny dla zalogowanych], they're shedding their cumbersome formulas and low-budget packaging. Botox injections are among the most widely used procedures. One reason? Pressure to look young while job hunting, says Dr. Charles Crutchfield of Crutchfield Dermatology in Eagan (www. "Men like it for his or her tops .,[link widoczny dla zalogowanych]," says Crutchfield. Beer bellies do not need to apply.
LUXE At a lower price
The line between cheap and trendy continues to blur. "In 2012,[link widoczny dla zalogowanych], Target continues to consider partnerships and brands that are on-trend,[link widoczny dla zalogowanych], smartly designed and relevant," says spokesperson Jamie Bastian.
Be prepared to see luxury products traditionally reserved for department stores -- for example facial cleansing devices and hair removal, special-effects nail care and salon-inspired proper hair care -- gaining shelf space on sale retailers.
RAY Of sunshine
After more than three decades of dialogue,[link widoczny dla zalogowanych], the FDA last summer announced new sun-protection regulations. Beginning this June,[link widoczny dla zalogowanych], any company making "broad spectrum" claims must test for and protect equally against cancer-causing Ultraviolet rays. The new rules also ban sun-care manufacturers from making claims that their product is waterproof or sweatproof. Instead,[link widoczny dla zalogowanych], they will be labeled using the quantity of minutes the formula provides protection.
BEAUTY When needed
With all the new exotic ingredients and anti-aging claims,[link widoczny dla zalogowanych], shopping for skin care is becoming an Olympic sport. Several new websites try to demystify the process by customizing skincare regimens. Collectively dubbed "nutricosmetics,[link widoczny dla zalogowanych]," these formulas promise to combat everything from acne to anti-aging. How well they deliver remains to be seen.
Because of social media along with a growing base of ladies focused on supporting local businesses,[link widoczny dla zalogowanych], small independent beauty brands are giving the big names a run for his or her money. "People love discovering niche brands that have cool back stories or innovative products,[link widoczny dla zalogowanych]," says Mollie Chen of Birchbox,[link widoczny dla zalogowanych], a popular New York City beauty-sampling program.
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