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Parents condemn 'bling' ads for shoes that tell teens to 'get spoiled' with father's cash,[link widoczny dla zalogowanych]
Footwear brand Skechers is in trouble with parents over the marketing of its latest range of sneakers to pre-teen and teenage girls,[link widoczny dla zalogowanych].
Money is the name of the high-heeled wedge sneakers line and Skechers is using the tagline,[link widoczny dla zalogowanych], 'Get spoiled with Daddy Money,[link widoczny dla zalogowanych], ultra-cool shoes that will put you in the spotlight to sell the shoes.
Commercials for the shoes which feature a hidden heel wedge and range in price from $50 to $80 are currently airing on channels including MTV and children cartoon channel The Hub,[link widoczny dla zalogowanych].
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Her outrage was matched by Julianna W. But it's not. It's real. And I had to watch it all the way through twice before it started to sink in that people were seriously trying to sell this garbage to my daughter,[link widoczny dla zalogowanych],' she wrote.
Miner takes issue with the campaign's underlying message that girls and women don't have to work for what they want,[link widoczny dla zalogowanych].
VIDEO Over the top,[link widoczny dla zalogowanych]? Watch the Daddy'$ Money ad and decide for yourself
The tagline for the high-heeled wedge sneakers line from Skechers is: 'Get spoiled with Daddy'$ Money,[link widoczny dla zalogowanych], ultra-cool shoes that will put you in the spotlight'
'Instead,[link widoczny dla zalogowanych], put on tiny shorts and a belly shirt and go ask "Daddy" for some money,[link widoczny dla zalogowanych],' she wrote.
Milner was also unhappy that the commercial's emphasis on the shoes' hidden heel was also sending a negative message to girls,[link widoczny dla zalogowanych].
'Are we teaching them that they need to be taller? So that what? They appear to be thinner? Because whatever their size or height or body type,[link widoczny dla zalogowanych], it's wrong,[link widoczny dla zalogowanych],' Miner writes.
Daddy Money name and the collection advertising are designed to be fun and lighthearted,[link widoczny dla zalogowanych], the company said. regret that some people have been offended by the name.相关的主题文章：


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