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Wysłany: Sob 18:18, 05 Paź 2013 Temat postu: moncler sito ufficiale How To Leverage Your Pinter |
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A mid-July blog post on Compete.com discussed the overwhelming traffic [url=http://www.1855sacramento.com/moncler.php]moncler sito ufficiale[/url] link between Pinterest and the Urban Outfitters family of storefront brands, which also includes Free People and Anthropolgie. The data itself is shocking. In June the three brands [url=http://www.aphthasolhcmxy.fora.pl/forum-testowe,1/barbour-outlet-credit-card-debt-relief-how-to-fi,5178.html#5314]barbour outlet Credit Card Debt Relief - How To Fi[/url] together received just short of .1% of all outgoing Pinterest traffic (.02% for freepeople.com, .02% for Urbanoutfitters.com, and .03% for [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] anthropologie.com). The original blog misquoted this as nearly 1%, but still, roughly 1 out of every one thousand people that left Pinterest ended up on a UO family site. But the more important point is obviously a question about how this happened?
2.8% of all visits to the Anthropolgie site came from Pinterest, while FreePeople owed 4.12% to the social sharing site and Urban 1.14%. Pinterest was in the top 10 incoming sources for all three. How did [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] this happen? The [url=http://www.hollisterhanesmorgan.co.uk]hollister[/url] Compete.com blogger suggests it's because hipsters love the unique, quirky items at these retail outlets and love Pinterest. But this doesn't [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] offer any insight to other people looking to generate website traffic. [url=http://www.davidhabchy.com]barbour outlet[/url]
The obvious conclusion we can jump to is that the visual media on these sites also lends itself to Pinterest. The social sharing site is based around the idea of [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] "Pinning" things, mainly photos, to your Pinboard with a small note. Other people see those, pin them to their own boards, and links to various websites get shared as a result. So getting traffic from Pinterest requires having things that make people want to pin them and click them. And on this site it's all about the visuals.
[url=http://www.1855sacramento.com/moncler.php]moncler outlet[/url] It doesn't hurt that the items sold on the three UO sites tend to photograph better, [url=http://www.1855sacramento.com/woolrich.php]woolrich outlet[/url] especially on their "hip," urban models, than more modest clothing on other sites. And the fact that all the brands target a younger; primarily female demographic that makes up the lion's share of Pinterest users is relevant as well.
But mainly, they all just have a lot of [url=http://www.hollisterhanesmorgan.co.uk]hollister uk[/url] visually engaging photos. A person [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] who doesn't care about the clothing and items at all could still enjoy perusing their photographs for the art of them. When you can combine popular brands and desirable products with visually enjoyable elements that people want to see, share, and click, you've clearly got a recipe for Pinterest attention.
Small businesses and bloggers obviously don't have the resources or the products to shoot attractive young people doing fun things in trendy clothing. But the lesson is still useful. You must understand the demographic using Pinterest, identify the types of images and ideas that will appeal to them and that will be relevant to your product, and use that to turn pins [url=http://www.mxitcms.com/tiffany/]tiffany[/url] and repins into traffic and conversions. As much as Pinterest [url=http://www.wghsclassof82.com/activity/p/14717/]hollister uk Telomeres Definition and Information- Basics of a Telomere[/url] is a new type of social media, it's just a new take on the same basic tenets that are [url=http://www.genxyzspace.com/blogs/abc137]www.achbanker.com/home.php Finance & Investment, Paperless Payday Loans Devoid of any credentials[/url] relevant for social media marketing on Facebook or Twitter. You just want "Pins" instead of "Likes" or "Retweets."
Learn how working with Pinterest can derive real, measurable results that maximize ROI.
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