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Surveys, polls and forums are a fantastic way for you to engage with your customers and for you to find out what they ACTUALLY want and are looking for.
Email servers that provide systems for 2 way communication are immeasurably better than those that don't. Statistics prove that 7 points of contact are required for a reader to 'know, like and trust' you enough to buy from you. Interactive contact, such as a poll on a topic they are interested in, or a survey with a personal response cements that relationship so much more than any 7 sales letters could.
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A word of warning, if your readers are also connected to you on Twitter and Facebook and you send information out 2-3 times a day, make sure you vary your content. If you clog your reader's newsfeeds with sales pitches, you will get 'unfollowed' forever.
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Websites and emails are now no longer only viewed on computers, they are viewed on mobiles, on iPads, on Kindles, ans so on. If your site display is not rigged to cope with the automatic 'mobile' display that many phones and notebooks enforce, then your business won't be represented in the style you want.
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All good ESPs should give you some decent List Management Tools. These tools will help you to manage your time better. They should make the monotonous tasks automatic and free you up to focus on content and message.
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List management tools are incorporated into all the major Email Service Providers; Constant Contact, Email Brain, Mail Chimp are some of the major players who have easy to use tools.List management tools will automatically subscribe readers who double opt-in from your website. They will automatically unsubscribe those who no longer want to receive your mail and they manage and alert [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] you to bounce backs and phoney emails.
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