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If you are running an online work from home business, you need visitors to your website. When a prospective customer visits your website it is very likely that they have got there via a search engine. It is important to know how these search engines actually work and how they present information to the customer initiating a search.

Search engines use computer programmes called crawlers or spiders to index websites. These are automated programs that are run by the search engine system to gather information about your website so that it can be presented to people who use the search engine to look for the product, service or information that you are providing.

To get the [link widoczny dla zalogowanych] crawlers and spiders to you website, you can manually submit your website pages to a search engine by completing their required submission page and the search engine spider will index your entire site.

What about your online business?

While search engine [link widoczny dla zalogowanych] submission is often seen as a way to promote a website quickly, it generally is not necessary because the major search engines use crawlers and spiders that will eventually find most websites on the internet all by themselves. So, your online work from home business will be found if [link widoczny dla zalogowanych] you have relevant content which is updated regularly.

A search engine spider will read the content on the actual site, the sites meta tags (a code that provides information about a website) and also follow links to where the website might connects. The spider then returns all that information back to a central depository, where the data [link widoczny dla zalogowanych] is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages [link widoczny dla zalogowanych] on your site, so be warned if you create a site with hundreds of pages!

The spider will periodically return to the sites to check [link widoczny dla zalogowanych] for any information that has changed. The frequency with which this happens is determined by the search engine. If you are running an online work from home business, this is why it is important to keep your website content regularly updated.

A spider is a bit like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search. It may index up to a million pages a day.

How will a search engine find your online business?

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the entire internet. Different search engines produce different [link widoczny dla zalogowanych] rankings [link widoczny dla zalogowanych] because not every search engine uses the same algorithm. This is [link widoczny dla zalogowanych] the formula that the search engines use to determine the significance of a web page.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page. Keywords are the phrase or text that the website author is trying to target for search engines to find and thus provide to readers or customers who have searched for that word or phrase. . For example when someone searches for online home business tips they [link widoczny dla zalogowanych] want to find information that is related to that search.

Search engines can also detect artificial keyword stuffing or spamdexing. This is the deliberate manipulation of search engine indexes such as repeating unrelated key phrases or words.

Then algorithms also analyse the way that pages link to other pages on the internet. By checking how pages link to each other, an engine can both determine what a page is about, and if the keywords of the linked pages are similar to the keywords on the original page.

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