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50 Shades of Grey marketing phenom goes mainstream,[link widoczny dla zalogowanych]
This advertising image release by Stuart Weitzman shows a model sporting knee-high 50/50 boots,[link widoczny dla zalogowanych]. A pair of boots are part of a line inspired by the provocative "Fifty Shades of Grey" books,[link widoczny dla zalogowanych]. (AP Photo/Stuart Weitzman)(Credit: AP)
NEW YORK (AP) - You purchased rope for your someone special,[link widoczny dla zalogowanych], acquired a few sex toys and read those Shades of Grey books a period or three. You know who you are.
Stuart Weitzman and Marc Ny have Grey-struck campaigns in the fat September issues of fashion magazines, the first kind touting black stilletos and high, Anastasia Steele-worthy boots called Fifty, named not for the blockbuster bondage books but equal parts leather and stretch.
has always known that people imagine shoes. They daydream shoes. They lust after shoes 24/7, said Susan Duffy,[link widoczny dla zalogowanych], Weitzman senior v . p . of marketing. almost like Shades of Grey. People want 50 pairs of shoes. It an appreciation affair. Music is feeling the love. Undies and jammies and robes. T-shirts and knitted garments and hoodies.
Add the crooks to a slew of parody books, many self-published, beauty giant Bobbi Brown new group of Shades for eyes in, yes, grays and marketing references and tie-ins for everything from iPad covers to bathroom fixtures. There a critical reader guide, Shades of Grey, that counts how often Ana mutters my. days,[link widoczny dla zalogowanych], all of us Fifty Shades of somethin don always get the opportunity for connecting our clients brands to modern day entertainment or news. However when we all do, tie us down and hold us back! said David R. Schlocker, founder and president of DRS and Associates, a luxury marketing and PR firm in Los Angeles for architectural,[link widoczny dla zalogowanych], interior design and building clients.
The company recently pitched of Gray kitchen and bath decor, including a Laufen washbasin with seductive curves and edgy Graff faucets inside a brushed nickel.
Grey-sessed consumers have kept the books atop best-seller lists in excess of 25 weeks, shot pre-orders for that EMI album up of classical picks on iTunes and Amazon - and breathlessly lobbied online for their options to play Christian and Ana in the movie.
Meanwhile, Town Country magazine bares a teaser on its September cover, Shades of Rockefeller, for any story in regards to a great-great-granddaughter of John D. and her new book, appropos of nothing more than the fresh-faced lexicon.
Trojan, the condom guys, had hundreds lining up free of charge vibrators last week on the streets of Manhattan,[link widoczny dla zalogowanych], using carts such as the ones for selling hotdogs. The crowds were just too large the city shut them down temporarily,[link widoczny dla zalogowanych], until the company procured the correct permits. Trojan doled out 10,000 vibrators over 2 days.
While Trojan has been selling vibrators since 2009, first-quarter sales this year - around the time the Fifty books hit it big - were up about 14 % in the same quarter a year before, according to Nielsen.
in part towards the rise of pop culture hits such as Shades of Grey and and the City, many consumers are searching for products to assist then add spice and increase the pleasure inside their relationships,[link widoczny dla zalogowanych], said Bruce Weiss,[link widoczny dla zalogowanych], vice president of selling at Trojan.
This is exactly what Simon Reed, 28, knew about this because he waited patiently for one of the purple vibrators with about 400 others in Midtown: girlfriend sent me. Fifty phenom has additionally chock-full Etsy with bondage crafts and it is keeping Grey-maniacs at Pinterest busy. It a stretch, right, but it actually a great partnership, she said. amazing in this era for these books to be causing a lot curiosity about classical music. all classical music, mind you. The download and CD due out Sept. 11 on Capitol Records (owned by EMI) includes 15 tracks featured in the books, such as the obscure Spem in Alium by The Tallis Scholars, as with Chapter 25,[link widoczny dla zalogowanych], Book One.
It like a single download climbed to No,[link widoczny dla zalogowanych]. 1 on iTunes in July for classical music in the UK and US.
Robert Pattinson hasn read the books and told a crowd at Comic-Con he would probably just lick the pages if he tried, but the newly solo actor turned up in a few shades of gray for that Ny premiere Monday of his new movie,[link widoczny dla zalogowanych], and again to ring the opening bell about the New York Stock Exchange.
Coincidence, maybe. R-Patz was in Gucci, but bespoke tailors Norton Townsend back home in the united kingdom came up with a line of menswear in Fifty-friendly shades of generous grey,[link widoczny dla zalogowanych], guilty pleasure grey and gentle grey.
For rope, among Manhattan largest and oldest hardware stores, Garber Hardware in the western world Village,[link widoczny dla zalogowanych], noted a ten percent uptick in sales from about March - right after the books became popular - to July, in contrast to exactly the same period last year.
speaking, it would certainly be reasonable to attribute that towards the Fifty Shades phenomenon,[link widoczny dla zalogowanych], said Nathaniel Garber, the great-great-grandson of the store founder. taking a look at my rope department at this time and it half empty,[link widoczny dla zalogowanych], and it been like that within the last couple of months. incidentally, should rethink his selection of rope - within the first book he requests five feet of natural filament throughout a trip to the hardware store where Ana works. Garber recommends a 12-gauge, non-braided nylon. soft. Non-braided is also simpler to tie, he explained.
Sales are roof-raising for Babeland since all things Fifty took over. With three adult toy stores in New York, one in Seattle along with a website, co-founder Claire Cavanah reports a 40 % increase in business,[link widoczny dla zalogowanych], with eye-popping increases for bondage toys.
at our free events where we offer sex tips for turning fantasies into reality in line with the sex scenes in Fifty Shades of Grey continues to be overwhelming, she said.
At the first one, in Manhattan in May, 125 people turned up rather than the usual 25 to 30, Cavanah said. More than 400 signed up for a second event at the company Brooklyn location. They added another session and stayed open two hours late to support everyone else, she said.
hearing from 26 to 32 percent increases in sales in the last three months, she said.
Among her biggest Fifty-driven sellers: the great Girl, Bad Girl package sporting a blindfold, feather spanker, feather whipper and wrist cuffs,[link widoczny dla zalogowanych], all in leatherette.
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